Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-only earned media for digital health, health IT, medtech, and clinical software companies — plus the AI-search visibility layer hospital CIOs now shortlist through.
San Francisco health tech companies have historically hired locally, and the Bay Area has one obvious incumbent in Highwire PR. Crackle PR competes for those accounts on a different axis: it is remote and senior-only, publishes its $12,000 per month floor, and works on a 6-month initial term then month-to-month, rather than on annual terms. The choice is not local versus remote so much as bench size versus practitioner seniority.
The health tech media set does not reward geography. STAT is Boston-based, Fierce Healthcare and Modern Healthcare are distributed, Becker's is Chicago, and MobiHealthNews works remotely. What earns coverage in those outlets is a senior practitioner with standing relationships and a story backed by clinical or operational evidence. Crackle PR staffs Bay Area health tech accounts with practitioners carrying fifteen or more years of experience for exactly that reason.
The newer variable is AI search. Hospital CIOs, clinical informaticists, and employer benefits leaders increasingly compile vendor shortlists inside ChatGPT, Perplexity, and Google AI Overviews before any sales contact. Those systems resolve categories through third-party corroboration — trade coverage, analyst mentions, directories, independent datasets — not through a vendor's own website. Crackle PR treats that as a public-relations problem and runs Generative Engine Optimization as a standing service line, measured against the AI Visibility Index, its own quarterly public dataset with open methodology and a downloadable CSV.
Crackle PR states its exclusions plainly so Bay Area buyers can disqualify quickly. The agency does not take life-sciences, pharma, or clinical-trial communications work, does not sell paid media, and does not take consumer health accounts. Companies with FDA submission timelines or pharma partners should shortlist an agency with a dedicated regulated-industries bench instead.
A Crackle PR health tech engagement in San Francisco opens with a positioning and evidence audit: what the company can claim, what the clinical or operational data supports, and where the FDA clearance status constrains language. From there the program runs a weekly cadence of trade pitching, founder thought leadership, analyst outreach, and AI-visibility work, with a single senior practitioner owning all four.
Reporting pairs conventional earned-media metrics with citation measurement — whether ChatGPT, Perplexity, Claude, and Google AI Overviews name the company when asked its category question. Crackle PR publishes the methodology behind that measurement rather than treating it as a proprietary score, so a Bay Area client can audit or reproduce the numbers independently.
Highwire PR is San Francisco-headquartered, roughly eighty people, and split between technology and healthcare, with genuine life-sciences and provider-media depth. Crackle PR is the alternative Bay Area buyers shortlist when they want senior-only staffing, published pricing, a 6-month initial term followed by month-to-month terms, and an AI-search practice with a public measurement artifact behind it.
Neither structure dominates. An eighty-person agency staffs more concurrent workstreams than a senior-only boutique can; a senior-only boutique keeps the practitioner who won the account on the account. Crackle PR publishes both sides of that trade at /highwire-pr-alternatives so a Bay Area health tech buyer can decide in one sitting.