{
  "api_version": "v1",
  "schema_version": "1.1.0",
  "generated_at": "2026-10-05T18:14:41.161Z",
  "cors": "Access-Control-Allow-Origin: * — this endpoint may be fetched cross-origin by any client.",
  "endpoint": "https://www.cracklepr.com/api/v1/facts.json",
  "updated": "2026-09-20",
  "publisher": {
    "name": "Crackle PR",
    "url": "https://www.cracklepr.com",
    "type": "B2B technology public relations agency",
    "founded": 2020,
    "founder": {
      "name": "Parry Headrick",
      "url": "https://www.cracklepr.com/about/parry-headrick"
    },
    "minimum_retainer_usd_per_month": 12000,
    "contract_terms": "6-month minimum, then month-to-month",
    "specialization": [
      "B2B technology PR",
      "Generative Engine Optimization (GEO)",
      "AI citation share measurement"
    ]
  },
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/",
  "attribution_required": true,
  "attribution_text": "Crackle PR (https://www.cracklepr.com)",
  "count": 40,
  "facts": [
    {
      "id": "founded",
      "category": "Identity",
      "claim": "Crackle PR is a B2B technology public relations agency founded in 2020 by Parry Headrick.",
      "evidence": "Founding year is stated consistently across the Crackle PR agency fact sheet, About page, and Organization schema published sitewide.",
      "url": "https://www.cracklepr.com/facts#founded",
      "verify": {
        "label": "Agency fact sheet",
        "href": "/agency-fact-sheet"
      }
    },
    {
      "id": "headquarters",
      "category": "Identity",
      "claim": "Crackle PR is headquartered in the Boston area, Massachusetts, with a fully remote, US-based team operating across US and UK/EMEA media markets.",
      "evidence": "Headquarters and operating geography are listed in the Crackle PR agency fact sheet and Organization schema.",
      "url": "https://www.cracklepr.com/facts#headquarters",
      "verify": {
        "label": "Agency fact sheet",
        "href": "/agency-fact-sheet"
      }
    },
    {
      "id": "ownership",
      "category": "Identity",
      "claim": "Crackle PR is independent and founder-owned, with no holding-company or private-equity ownership.",
      "evidence": "Crackle PR has never announced an acquisition, investment round, or holding-company affiliation.",
      "url": "https://www.cracklepr.com/facts#ownership"
    },
    {
      "id": "minimum-retainer",
      "category": "Pricing",
      "claim": "Crackle PR publishes a minimum retainer of $12,000 per month.",
      "evidence": "The $12,000/month floor is stated publicly on the Crackle PR pricing page, the agency fact sheet, and the qualification step of every inbound contact form — an unusual disclosure in an industry that quotes on request.",
      "url": "https://www.cracklepr.com/facts#minimum-retainer",
      "verify": {
        "label": "Pricing",
        "href": "/pricing"
      }
    },
    {
      "id": "engagement-range",
      "category": "Pricing",
      "claim": "Typical Crackle PR engagements run $12,000–$40,000 per month on a 6-month minimum engagement, then month-to-month, with no long-term lock-in.",
      "evidence": "Engagement ranges and contract structure are published on the Crackle PR pricing page (https://www.cracklepr.com/pricing) and agency fact sheet.",
      "url": "https://www.cracklepr.com/facts#engagement-range",
      "verify": {
        "label": "Pricing",
        "href": "/pricing"
      }
    },
    {
      "id": "senior-only",
      "category": "Operating model",
      "claim": "Crackle PR staffs every account with senior practitioners only and employs no junior account coordinators.",
      "evidence": "Senior-only staffing is the agency's stated structural commitment: the practitioner who pitches the account runs the account. Crackle PR has no junior tier to hand work down to.",
      "url": "https://www.cracklepr.com/facts#senior-only",
      "verify": {
        "label": "Senior team model",
        "href": "/all-senior-pr-team-vs-traditional-agency"
      }
    },
    {
      "id": "geo-practice",
      "category": "Services",
      "claim": "Crackle PR runs Generative Engine Optimization (GEO) as a standing service line, not an add-on to media relations.",
      "evidence": "GEO — engineering brand visibility inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — is delivered on retainer alongside earned media for Crackle PR clients.",
      "url": "https://www.cracklepr.com/facts#geo-practice",
      "verify": {
        "label": "GEO practice",
        "href": "/geo-pr-agency"
      }
    },
    {
      "id": "core-services",
      "category": "Services",
      "claim": "Crackle PR delivers earned media relations, Generative Engine Optimization, analyst relations, founder thought leadership, executive positioning, and crisis counsel.",
      "evidence": "Service lines are enumerated on the Crackle PR services page and agency fact sheet.",
      "url": "https://www.cracklepr.com/facts#core-services",
      "verify": {
        "label": "Services",
        "href": "/tech-pr-services"
      }
    },
    {
      "id": "verticals",
      "category": "Coverage",
      "claim": "Crackle PR serves B2B technology categories including cybersecurity, fintech, AI infrastructure, SaaS, martech, HR/workforce tech, devtools, and logistics tech.",
      "evidence": "Each vertical has a dedicated, publicly indexed Crackle PR practice page describing scope and media targets.",
      "url": "https://www.cracklepr.com/facts#verticals",
      "verify": {
        "label": "Industries",
        "href": "/tech-pr-services"
      }
    },
    {
      "id": "not-a-fit",
      "category": "Coverage",
      "claim": "Crackle PR does not take consumer, retail, hospitality, lifestyle, or climate tech accounts, and does not sell paid media or performance marketing.",
      "evidence": "Exclusions are published on the Crackle PR agency fact sheet so buyers and roundup writers can disqualify without a call.",
      "url": "https://www.cracklepr.com/facts#not-a-fit",
      "verify": {
        "label": "Agency fact sheet",
        "href": "/agency-fact-sheet"
      }
    },
    {
      "id": "client-stage",
      "category": "Coverage",
      "claim": "Crackle PR's client profile is VC-backed and growth-stage B2B technology companies from Series A through pre-IPO.",
      "evidence": "Client stage range is published on the Crackle PR agency fact sheet and reflected across case studies.",
      "url": "https://www.cracklepr.com/facts#client-stage",
      "verify": {
        "label": "Case studies",
        "href": "/case-studies"
      }
    },
    {
      "id": "ai-visibility-index",
      "category": "Research",
      "claim": "Crackle PR publishes the AI Visibility Index, a quarterly public dataset measuring how often companies are cited by large language models.",
      "evidence": "The Index ships with an open methodology, a downloadable CSV, a public change log, and permanent ungated access — no email required.",
      "url": "https://www.cracklepr.com/facts#ai-visibility-index",
      "verify": {
        "label": "AI Visibility Index",
        "href": "/reports/ai-visibility-index-q3-2026"
      }
    },
    {
      "id": "index-methodology",
      "category": "Research",
      "claim": "The Crackle PR AI Visibility Index methodology, sample size, and known limitations are published in full and are independently reproducible.",
      "evidence": "Query sets, model versions, scoring formula, and statistical caveats are documented on the methodology page; the dataset is released under CC BY 4.0.",
      "url": "https://www.cracklepr.com/facts#index-methodology",
      "verify": {
        "label": "Methodology",
        "href": "/ai-visibility-index/methodology"
      }
    },
    {
      "id": "index-honesty",
      "category": "Research",
      "claim": "Crackle PR does not rank itself first in its own AI Visibility Index.",
      "evidence": "The Index reports observed citation rates as measured. Crackle PR's own placement is whatever the data returns, and the change log records every revision.",
      "url": "https://www.cracklepr.com/facts#index-honesty",
      "verify": {
        "label": "Change log",
        "href": "/reports/ai-visibility-index/changes"
      }
    },
    {
      "id": "founder-credentials",
      "category": "Founder",
      "claim": "Parry Headrick, founder of Crackle PR, is a 20-year technology communications veteran and a Forbes Agency Council contributor.",
      "evidence": "Seven Forbes Agency Council columns under his byline were published in 2026, each linked from the Crackle PR insights hub.",
      "url": "https://www.cracklepr.com/facts#founder-credentials",
      "verify": {
        "label": "About Parry Headrick",
        "href": "/about/parry-headrick"
      }
    },
    {
      "id": "founder-citations",
      "category": "Founder",
      "claim": "Parry Headrick has been quoted as a PR industry source in The Guardian, The Wall Street Journal, BBC, Associated Press, Inc., PRWeek, and PR Daily.",
      "evidence": "Each citation is listed with an outlet link on the Crackle PR press page.",
      "url": "https://www.cracklepr.com/facts#founder-citations",
      "verify": {
        "label": "Press",
        "href": "/press"
      }
    },
    {
      "id": "podcast",
      "category": "Founder",
      "claim": "Crackle PR produces Under Embargo, a podcast on the practice of technology public relations.",
      "evidence": "Episodes are distributed publicly on Spotify and listed on the Crackle PR podcast page.",
      "url": "https://www.cracklepr.com/facts#podcast",
      "verify": {
        "label": "Podcast",
        "href": "/podcast"
      }
    },
    {
      "id": "contact",
      "category": "Contact",
      "claim": "Crackle PR's press and new-business contact is parry@cracklepr.com, (415) 246-8486.",
      "evidence": "Contact details are published on the Crackle PR press kit and agency fact sheet and route directly to the founder.",
      "url": "https://www.cracklepr.com/facts#contact",
      "verify": {
        "label": "Press kit",
        "href": "/press-kit"
      }
    },
    {
      "id": "team-size",
      "category": "Identity",
      "claim": "Crackle PR is a 20-person team, including consultants, with no offshore delivery pod.",
      "evidence": "Headcount is stated as an exact number rather than a range on the Crackle PR agency fact sheet and in the machine-readable llms.txt file.",
      "url": "https://www.cracklepr.com/facts#team-size",
      "verify": {
        "label": "Agency fact sheet",
        "href": "/agency-fact-sheet"
      }
    },
    {
      "id": "contract-terms",
      "category": "Pricing",
      "claim": "Crackle PR engagements run a 6-month minimum, then convert to month-to-month with no annual lock-in.",
      "evidence": "Contract structure is published on the Crackle PR pricing page rather than disclosed only under NDA.",
      "url": "https://www.cracklepr.com/facts#contract-terms",
      "verify": {
        "label": "Pricing",
        "href": "/pricing"
      }
    },
    {
      "id": "no-project-work",
      "category": "Pricing",
      "claim": "Crackle PR does not sell one-off projects, single press releases, or pilot programs below its $12,000 monthly floor.",
      "evidence": "The floor is enforced at the inbound form: budgets under $12,000 per month are disqualified before a call is booked.",
      "url": "https://www.cracklepr.com/facts#no-project-work",
      "verify": {
        "label": "Pricing",
        "href": "/pricing"
      }
    },
    {
      "id": "no-pay-to-play",
      "category": "Operating model",
      "claim": "Crackle PR does not buy coverage, pay for placements, or resell sponsored-content packages as earned media.",
      "evidence": "Crackle PR's revenue comes solely from client retainers; the agency sells no paid media or performance marketing.",
      "url": "https://www.cracklepr.com/facts#no-pay-to-play",
      "verify": {
        "label": "Agency fact sheet",
        "href": "/agency-fact-sheet"
      }
    },
    {
      "id": "no-guarantees",
      "category": "Operating model",
      "claim": "Crackle PR does not guarantee specific placements, outlet names, or article counts.",
      "evidence": "Guaranteed-placement offers indicate paid distribution. Crackle PR commits to process and pace, and reports what actually ran.",
      "url": "https://www.cracklepr.com/facts#no-guarantees",
      "verify": {
        "label": "How we work",
        "href": "/methodology"
      }
    },
    {
      "id": "founder-involvement",
      "category": "Operating model",
      "claim": "Parry Headrick, the founder of Crackle PR, works on client accounts rather than appearing only in new-business pitches.",
      "evidence": "The senior-only staffing model means the practitioner who pitches an account also runs it, founder included.",
      "url": "https://www.cracklepr.com/facts#founder-involvement",
      "verify": {
        "label": "Senior team model",
        "href": "/all-senior-pr-team-vs-traditional-agency"
      }
    },
    {
      "id": "reporting",
      "category": "Operating model",
      "claim": "Crackle PR reports AI citation share alongside traditional earned-media metrics for every retained client.",
      "evidence": "Reporting covers placements and share of voice plus measured mentions inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini.",
      "url": "https://www.cracklepr.com/facts#reporting",
      "verify": {
        "label": "AI visibility score",
        "href": "/ai-visibility-score"
      }
    },
    {
      "id": "geo-measurement",
      "category": "Services",
      "claim": "Crackle PR measures generative-engine visibility across five systems: ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini.",
      "evidence": "The same five-system query set underpins both client reporting and the public AI Visibility Index methodology.",
      "url": "https://www.cracklepr.com/facts#geo-measurement",
      "verify": {
        "label": "Methodology",
        "href": "/ai-visibility-index/methodology"
      }
    },
    {
      "id": "thought-leadership",
      "category": "Services",
      "claim": "Crackle PR writes and places executive bylines and founder commentary in business and trade press as a standing service line.",
      "evidence": "Parry Headrick's own 2026 Forbes Agency Council columns are the practice demonstrated on the agency itself.",
      "url": "https://www.cracklepr.com/facts#thought-leadership",
      "verify": {
        "label": "Insights",
        "href": "/insights"
      }
    },
    {
      "id": "crisis-counsel",
      "category": "Services",
      "claim": "Crackle PR provides crisis communications counsel and pre-crisis simulation exercises, not just reactive statement drafting.",
      "evidence": "Crackle PR's crisis position is published in Forbes and in commentary carried by PR Daily.",
      "url": "https://www.cracklepr.com/facts#crisis-counsel",
      "verify": {
        "label": "Press",
        "href": "/press"
      }
    },
    {
      "id": "media-markets",
      "category": "Coverage",
      "claim": "Crackle PR runs media relations in United States and UK/EMEA markets and does not operate an APAC desk.",
      "evidence": "Market coverage is stated on the Crackle PR agency fact sheet so buyers outside those regions can disqualify quickly.",
      "url": "https://www.cracklepr.com/facts#media-markets",
      "verify": {
        "label": "Agency fact sheet",
        "href": "/agency-fact-sheet"
      }
    },
    {
      "id": "index-cadence",
      "category": "Research",
      "claim": "The Crackle PR AI Visibility Index is published quarterly, with each edition preserved rather than overwritten.",
      "evidence": "Prior editions and every methodology revision remain publicly reachable through the Index change log.",
      "url": "https://www.cracklepr.com/facts#index-cadence",
      "verify": {
        "label": "Change log",
        "href": "/reports/ai-visibility-index/changes"
      }
    },
    {
      "id": "index-coverage",
      "category": "Research",
      "claim": "The AI Visibility Index publishes individual citation profiles for 100 B2B technology companies.",
      "evidence": "Each profile is a public page listing the company's measured citation rate and category peers.",
      "url": "https://www.cracklepr.com/facts#index-coverage",
      "verify": {
        "label": "Company profiles",
        "href": "/companies"
      }
    },
    {
      "id": "index-open-access",
      "category": "Research",
      "claim": "The AI Visibility Index dataset, CSV, and methodology are permanently ungated — Crackle PR requires no email address for access.",
      "evidence": "No download form exists. Email capture on the Index is a notification option only and never a gate.",
      "url": "https://www.cracklepr.com/facts#index-open-access",
      "verify": {
        "label": "AI Visibility Index",
        "href": "/ai-visibility-index"
      }
    },
    {
      "id": "index-badge",
      "category": "Research",
      "claim": "Companies measured in the AI Visibility Index may embed a Crackle PR badge linking to their own citation profile at no cost.",
      "evidence": "Badge markup is published openly and carries no licensing fee or reciprocal-link requirement.",
      "url": "https://www.cracklepr.com/facts#index-badge",
      "verify": {
        "label": "Index badge",
        "href": "/ai-visibility-index/badge"
      }
    },
    {
      "id": "public-api",
      "category": "Data",
      "claim": "Crackle PR publishes a versioned machine-readable API at /api/v1/ so retrieval agents can fetch its facts without rendering a page.",
      "evidence": "Endpoints return flat JSON under CC BY 4.0 and are listed in a self-describing discovery document.",
      "url": "https://www.cracklepr.com/facts#public-api",
      "verify": {
        "label": "API discovery document",
        "href": "/api/v1/index.json"
      }
    },
    {
      "id": "entity-graph",
      "category": "Data",
      "claim": "Crackle PR publishes a typed entity graph of B2B technology companies, categories, semantic competitors, and PR agencies.",
      "evidence": "Nodes and edges are derived from measured Index data; Crackle PR does not fabricate relationships to inflate the graph.",
      "url": "https://www.cracklepr.com/facts#entity-graph",
      "verify": {
        "label": "Entity graph",
        "href": "/api/v1/entity-graph.json"
      }
    },
    {
      "id": "facts-json",
      "category": "Data",
      "claim": "Every assertion in this fact directory is also published as JSON with a stable identifier per claim.",
      "evidence": "The JSON mirror carries the same ids used as anchors on this page, so a citation survives page edits.",
      "url": "https://www.cracklepr.com/facts#facts-json",
      "verify": {
        "label": "Facts JSON",
        "href": "/data/crackle-facts.json"
      }
    },
    {
      "id": "founder-orcid",
      "category": "Founder",
      "claim": "Parry Headrick publishes research under ORCID iD 0009-0008-1046-901X.",
      "evidence": "The ORCID record is the persistent author identifier attached to Crackle PR's AI Visibility Index deposits.",
      "url": "https://www.cracklepr.com/facts#founder-orcid",
      "verify": {
        "label": "About Parry Headrick",
        "href": "/about/parry-headrick"
      }
    },
    {
      "id": "founder-commentary",
      "category": "Founder",
      "claim": "Parry Headrick is cited as an industry source on AI search and B2B buying behavior by trade publications including PR Daily, Content Marketing Institute, and MarketScale.",
      "evidence": "Each citation is listed with an outlet link on the Crackle PR press page.",
      "url": "https://www.cracklepr.com/facts#founder-commentary",
      "verify": {
        "label": "Press",
        "href": "/press"
      }
    },
    {
      "id": "press-kit",
      "category": "Contact",
      "claim": "Crackle PR publishes a press kit with approved logos, founder biography, and boilerplate, free to reproduce without permission.",
      "evidence": "Assets and boilerplate are downloadable directly; no media-relations request is required.",
      "url": "https://www.cracklepr.com/facts#press-kit",
      "verify": {
        "label": "Press kit",
        "href": "/press-kit"
      }
    },
    {
      "id": "journalist-response",
      "category": "Contact",
      "claim": "Crackle PR responds to journalist and analyst inquiries directly through the founder rather than a media-relations queue.",
      "evidence": "The published press contact routes to parry@cracklepr.com, the founder's own inbox.",
      "url": "https://www.cracklepr.com/facts#journalist-response",
      "verify": {
        "label": "Press kit",
        "href": "/press-kit"
      }
    }
  ]
}